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Our Story

Our Promise To You

"Ethical Jewelry, Guaranteed For Life"

Our commitment to fair pricing means that everyone can enjoy a touch of luxury without compromising on quality, or your values.

Each piece is meticulously crafted to ensure durability and timeless beauty, backed by our lifetime guarantee.

We are dedicated to ethical production ensuring that your jewelry not only looks stunning but also does good.

Our Roots

Awareness Avenue began with a simple yet powerful idea: to create beautiful jewelry with inspirational messages that support meaningful causes. Deeply moved by personal experiences and loved ones' stories, Awareness Avenue was born from empathy, compassion, and a strong desire to give back.

Our Growth

We believe everyone deserves to celebrate love without financial strain and we wanted to make an impact. As we grew we realized that we could make a real impact by eliminating retailer markups. We make high-quality, ethically crafted jewelry accessible to all, allowing couples to find beautiful, meaningful engagement rings within their budget.

Awareness Avenue Today

Today, with over 240,000 happy customers, Awareness Avenue is known for stunning, ethically crafted jewelry and dedication to fostering connections, promoting ethical materials, and dedication to fair pricing. The brand has supported many causes worldwide, staying true to its roots of raising awareness and helping those in need. Every piece of jewelry tells a story of love, resilience, and hope, celebrating the connections that matter most.

How We're Different

Everyone deserves a touch of luxury. By offering our pieces at fair prices, we ensure that more people can experience the joy of owning stunning jewelry without compromising on quality.

Our Lifetime Warranty

Each piece is meticulously crafted to ensure durability and timeless beauty, 100% backed by our lifetime guarantee.

Fair Pricing

Our direct-to-you model cuts out retailer markups and middle-men, offering exceptional value without compromising on quality.

Premium Quality

Our dedication to quality means that every piece of jewelry is designed to be a lasting symbol of beauty and integrity.