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A radiant-cut diamond ring with a detailed band against a blurred background.

45,000 Verified Reviews

The World's Best Engagement Rings

Custom Ring Designs Starting At $500

We believe that true luxury is more than just a label—it’s about creating something personal and meaningful. Skip the traditional markups, middlemen, and retail overhead. With our entirely custom jewelry service, we bring your vision to life.

Most Affordable: We cut out all middle men so you get direct pricing.

Awared winning designers. with scientifically proven brilliance.

One-of-a-Kind Design: We work with you 1 on 1 to bring your vision to life.

Highes Quality Materials: We use our experience in the space to get the best prices on the

EXPERIENCE THE DIFFERENCE

Lifetime Brilliance Guarantee

100% Conflict Free Luxury

99% More Affordable

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Logo with the words 'the knot' in a cursive font.

Diamonds vs. Moissanite

Discover why Moissanite shines brighter

Gold engagement ring with a sparkling diamond in focus.

Exposing The Truth About Diamonds

Over 3.7 million deaths linked to conflict diamonds—fueling wars and human suffering.

You’re paying for lies, not a gem—inflated with a 1000% mark up.

Dulls quickly and demands constant cleaning to keep the sparkle.

Hard but prone to chipping - making it delicate and risky.

Diamonds harm the planet—mining pollutes water, destroys ecosystems, and leaves scars.

Natural flaws unless you pay more—lower priced diamonds are riddled with imperfections.

Loses 50% of its value the second you leave the jewelry store.

Underwhelming sparkle—only shines in showroom-perfect lighting.

High-maintenance—requires constant cleaning and polishing to look good.

Cost skyrockets with size—bigger diamonds, bigger bills.

Built on outdated traditions—the diamond myth is just a marketing creation, not a symbol of true love.

Gold ring with a large solitaire diamond on a white surface.

Moissanite: The Smart, Modern Choice

100% conflict-free—no bloodshed, just lab-created perfection.

Up to 99% cheaper— Invest in your future, Not a chunk of well advertised stone.

Brightest sparkle of all gemstones—dazzling even in dim light.

Resistant to chips and cracks—engineered for everyday life without fear of damage.

Eco-friendly—crafted in a lab with minimal environmental footprint.

Flawless every time—Moissanite delivers consistent, pristine quality.

No need to resell—Moissanite’s value lies in its lasting beauty, not a fabricated price tag.

Superior fire and brilliance—outshines diamonds in any light.

Affordable, bold designs—get the size and style you want without overspending.

Modern luxury—Moissanite is about personal choice, smarter value, and ethics.

You’ve been sold a lie. Diamonds are not rare, special or the only way to show true love.

The truth? Diamonds are overhyped, overpriced, and underwhelming. 

Moissanite is scientifically engineered to outshine diamonds.  With a higher refractive index, better durability, and a 99% lower price, moissanite offers everything you want—without the marketing lies. Plus, it’s 100% conflict-free and environmentally sustainable.

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The Perfect Sparkle

"“We were skeptical at first, but after seeing the sparkle in real life we were blown away. We got exactly what we wanted. It's the perfect start to our forever!" - Emily & Jason, New York

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Bold Designs, No Compromises

"I wanted the freedom to design a ring that truly reflects my personality without breaking the bank. The brilliance is stunning, and I love how bold and unique my ring is—there’s no compromises. I got exactly what I wanted." - Sophia, Los Angles


Smiling woman showing off an elegant, sparkling engagement ring.

Responsible Choice

"My ring sparkles as brightly as the day I bought it, and I feel great knowing I’ve made a responsible choice."
— Margaret, Colorado

CHOOSE YOUR BUNDLE

The Moissanite Verdict

By Top Gemologists & Jewelry Experts

By combining premium craftsmanship and scientific precision, Awareness Avenue delivers brilliance that surpasses traditional diamonds. Each stone is engineered to reflect light with unmatched intensity, offering you sparkle and radiance that lasts a lifetime.


The result?

Dazzling, guilt-free perfection.


Awareness Avenue Vs. Others

Awareness Avenue cuts no corners in providing unmatched quality, exceptional value, and a customer experience that is second to none.

Others

100% certified, lab-grown moissanite; guaranteed authenticity

Often risky; fake moissanite or CZ imitations are common

Top-tier moissanite with precise cut, color, clarity, and brilliance

Low-quality, mass-produced stones with inconsistent quality

Lab-created, conflict-free, eco-friendly practices

No transparency on sourcing or sustainability

Affordable prices, up to 99% less than diamonds

Inflated prices with hidden markups and questionable sourcing

Lifetime brilliance and durability guarantee

Limited or no warranty, uncertain long-term quality

250,000 Happy customers, 40,000 5-star reviews.

Varying levels of experience and trust.

100% Happiness Guarantee

Happy customers are our no. 1 priority so we offer a 90-day 100% happiness guarantee. If you’re not delighted with your purchase, you may return your package to us for a refund anytime within the first 90 days of your purchase. We’ll even provide a free return shipping label!